Nike House of Innovation
The Qubo 25 was used as the core piece for the important presentation of Nike shoes. Thanks to its finish in "traffic white duro", it contributes to the clear, industrial-modern design of the store. The shelves offer versatile presentation options and their LED lighting - just like integrated displays - is automatically powered when inserted.
In the wall areas of the 2,400 sqm space, the goods are presented with Xero 4. The customized version of the system for Nike features electrification: metal shelves, support rods and suspension arms are simply hooked into the aluminum profiles.
The electrified Multi-Lane ceiling system not only ensures that the individual LED luminaires can be moved as required for optimum illumination of the goods, but also provides versatile suspension options for goods presentation supports.
- Shopfitter
- Umdasch
- Photographer
- Tom D Morgan