To stage the presentation in an unusual location, flexibility and modularity were of central importance to MINI. With the possibility of having a wide variety of elements individually suspended from the ceiling, the Multi-Lane ceiling rail system is ideal for this.

Red illuminated shop window of a building with cars of vehicle manufacturer MINI displayed inside.

In the MINI Mock-Up, Multi-Lane also provides the power for the emotional staging of the vehicle presentation "Celebrate the MINI Moment".

Vehicle of the car manufacturer MINI veiled behind a transparent curtain.

In addition, it is an attachment for curtain rails for room partitioning, and allows easy alignment of merchandise supports and monitors to individual needs.

Room with a seating area and shelves equipped with merchandise items of the vehicle manufacturer MINI.
Eric Genzken