To stage the presentation in an unusual location, flexibility and modularity were of central importance to MINI. With the possibility of having a wide variety of elements individually suspended from the ceiling, the Multi-Lane ceiling rail system is ideal for this.
In the MINI Mock-Up, Multi-Lane also provides the power for the emotional staging of the vehicle presentation "Celebrate the MINI Moment".
In addition, it is an attachment for curtain rails for room partitioning, and allows easy alignment of merchandise supports and monitors to individual needs.
- Photographer
- Eric Genzken