Zurich welcomed one of Europe’s first Specialized Bike Stores, boasting a spacious 300 m² area that showcases an extensive collection of bicycles and bike accessories. The realization of the modern store concept was implemented with the help of our surface support system Grid.

The dynamic and contemporary look of Grid seamlessly aligns with the design concept of the bike dealership, presenting versatile opportunities to display the products. The incorporation of diverse merchandise supports enables effortless rearrangement whenever the product range is updated.

The flagship store offers a complete selection of Specialized bikes and bike accessories, along with a diverse range of items from partner brands. Our Grid system not only provides a versatile foundation for different presentation possibilities but also enhances the store's aesthetic design.

Specialized bike helmets presented with the help of Visplay's Grid 50 product carrier system.
iam interior.architects.munich
Mark Niedermann