Hybrid hotel concepts

Hybrid concepts are gaining growing significance within the hotel industry. Therefore, it was important for the Aletto Hotel at Potsdamer Platz in Berlin to combine traditional hotel features with modern and adaptable designs. The integration of our modular systems played a pivotal role in realizing this vision, enabling the hotel to establish a dynamic environment for events and pop-up stations. Three years post-opening, we sat down with Aletto’s Sales and Marketing Manager to explore the success of the implemented concept.