JD Sports London

JD Sports, a leading retailer of sneakers and sportswear, has inaugurated its largest footprint store globally in London’s Westfield Stratford City Shopping Center. Spanning 27,915 square feet and trading over two floors, this Flagship store provides an immersive, consumer focused shopping experience with an exclusive product offering bespoke to this location.

Our partnership with JD has been forged over more than 12 years, working on multiple brands within the JD Group portfolio. Grid 50, used for product presentation within the footwear and accessory departments, utilizes an exclusive, custom-made version found in JD stores worldwide. This modular surface support system allows for a flexible layout of the sales space and customizable adaptation of the display areas.

Concept & Original Store-Design:
Dalziel & Pow
Extended Store Design:
Mark Astle
Proper Pictures