New Balance

The newly reopened New Balance store in the Flatiron District in New York City combines athletic aesthetics with high-quality design. For the flexible and modular merchandise presentation, our Xero L wall system and Multi‑Lane ceiling rail system was integrated.
Innenansicht eines Sportgeschäfts mit Laufbekleidung, Schuhregal und Wandtext 'Run your way, New York.'

On the 2,200-square-foot sales floor, Multi Lane was installed with custom-made frames and metal shelving. Its minimalist and modern look integrates seamlessly with the store’s urban character. Along the walls, Xero L is equipped with accessories from Morgan Li and bespoke brackets for wood shelves, offering maximum flexibility in merchandise presentation.

  • Innenansicht eines New Balance Schuhgeschäfts mit beleuchtetem Wandregal, Schuhen, Kleidung und Sitzbank auf grünem Teppich.
  • Retail store interior with mannequins dressed in blue and yellow sportswear, red display tables, plants, and large windows.
  • Zwei Schaufensterpuppen in sportlicher Kleidung und Sneakern in einem hellen Schuhgeschäft mit Holzfußboden und Regalen voller Schuhe.
  • Interior of a clothing store with shelves, tables, plants, and bright ceiling lights.
  • Interior of a shoe store with wall shelves displaying sports shoes, a central bench, and clothing on the left wall.
  • Interior of a store with sportswear, shelves holding folded sweaters, treadmills, and a mannequin dressed in athletic clothing.
  • Two mannequins dressed in sporty clothes next to green plants in a clothing store with light wood floors and ceiling lights.
Architecture
Universal, London
Shopfitter
Morgan Li
Photographer
Keith Morrison

Visplay systems

Xero L Vertical support system
Multi-Lane Ceiling support system

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