To stage the presentation in an unusual location, flexibility and modularity were of central importance to MINI. With the possibility of having a wide variety of elements individually suspended from the ceiling, the Multi-Lane ceiling rail system is ideal for this.

Red illuminated shop window of a building with cars of vehicle manufacturer MINI displayed inside.

In the MINI Mock-Up, Multi-Lane also provides the power for the emotional staging of the vehicle presentation "Celebrate the MINI Moment".

Room with a seating area and shelves equipped with merchandise items of the vehicle manufacturer MINI.

In addition, it is an attachment for curtain rails for room partitioning, and allows easy alignment of merchandise supports and monitors to individual needs.

Vehicle of the car manufacturer MINI veiled behind a transparent curtain.
Eric Genzken