MINI Mock-Up
The Aletto Hotel in Berlin is making parts of its lobby available to partners for pop-up stores and events. In order to stage the brand’s appearance in a city center location, the car manufacturer MINI has rented an area of 100 square metres in the lobby for a mock-up in summer 2021. Visplay’s Multi-Lane ceiling system was used for the emotional presentation of the brand, which is associated with a lot of lifestyles.
To stage the presentation in an unusual location, flexibility and modularity were of central importance to MINI. With the possibility of having a wide variety of elements individually suspended from the ceiling, the Multi-Lane ceiling rail system is ideal for this.
In the MINI Mock-Up, Multi-Lane also provides the power for the emotional staging of the vehicle presentation "Celebrate the MINI Moment".
In addition, it is an attachment for curtain rails for room partitioning, and allows easy alignment of merchandise supports and monitors to individual needs.
- Photographer
- Eric Genzken
Visplay system
Multi-Lane
Ceiling and space defining system
