McLaren

McLaren, the world-famous British sports car manufacturer, stands for sportiness, exclusivity and elegance. These values are also conveyed by the new showroom, opening in Hong Kong in 2019. Our Multi-Lane system represents the elementary furnishing solution for the McLaren showroom.
Detail of a modern retail space with displays hanging from the ceiling.

Free-floating frames are used in the room staging so that the floor of the showroom remains free. White shelves and support rods are inserted between the black frames to present both hanging and lay-flat goods.

The electrified system ensures that merchandise supports with LED lighting automatically receive power after insertion. This makes it easy to integrate free-hanging displays, for example. To ensure optimum lighting of the showroom, there are additional luminaires in the ceiling rails that can be aligned to the desired merchandise as desired.

Architecture
McLaren in house
Shopfitter
D Base China