How is it possible to reach and convince a young target audience by offering professional service in a small retail space? Artemis aims to provide the answers. Rather than many cars, just one bestseller is on display – in this particular instance, a customised model. The focus lies on the experience in the store, by enabling visitors to engage directly with numerous customisation options and available equipment features. The tactile experience is playfully enhanced by digital technologies such as augmented reality and a configurator. The wall unit presents merchandise within individual frames – together these combine to form a large structure.