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CONCEPT

Your future success depends on creating experiences. This is a must in the ever-evolving world of shopping. Traditional retail faces challenges from changing consumer behaviour, urbanisation and digitalisation – including the increasingly important subject of eCommerce. But where uncertainty reigns, all you need is enough courage to exploit the considerable scope for new ideas. One of these is the holistic approach of shared spaces. Innovatively merging different sectors – in terms of both location and content.

However, the special nature of this symbiosis isn’t achieved by the simple positioning of products and functions. Using the example of the fashion, food, beauty and mobility sectors, we present what can happen when something new grows from openness and unification. Providing examples of how retail can create meaningful, multi-sensory moments. Taste and smell, sight and touch. Supported by customisable lighting and flexible room layouts. Transparency, fluidity, flexibility – not only in spirit, but also in terms of store design – are shaping the future of retail.

Sebastian Kemmler, CEO of the creative agency Kemmler Kemmler talks about the concept idea behind Shared Spaces.